A term, a movement, and a manifesto for AI filmmaking by Andrew “Oyl” Miller. Whether you’ve spent 15 minutes or 15 years in the trenches of advertising, you know the exact weight of a 100-page deck. You know the sound of a client’s legal team slowly killing the best idea in the room and filing down the edge just to be safe. You know the calendar math: concept approved in Q1, cameras rolling in Q3, spot airing by Q4, assuming nothing dies in the room, or any corporate restructuring happens...

How a hybrid generative-AI workflow and the Luma Dream Brief turned two solo, cinematic experiments into official Cannes Lions entries. I made two commercials completely by myself. And now, thanks to an opportunity from the Luma Dream Brief , they are both headed to Cannes Lions as official entries. The first spot, Luma Taxi , was born from an idea I’ve had in my head for ages: drop futuristic tech into the Old West, and play it entirely straight. No winking at the camera, no lengthy...

Oyl's Luma Dream Brief entries “Luma Taxi” and “Luma Suds” are moving forward as real ads and official Cannes contenders. I got a fun email this morning. Two commercials I wrote and directed for the Luma Dream Brief have been selected to run as paid ads, and will officially be entered into the 2026 Cannes Lions . From here, any of the selected ads that win a coveted Gold Lion will split a share of a $1,000,000 prize pot. The past year has been a grind and a blur in the AI film space. What...